EU Authorised Representative: Requirements, Cost & GPSR Compliance

If you are selling products in the European Union and are based outside the EU, you will likely need an EU Authorised Representative. This role is a legal requirement under several EU regulations, including the General Product Safety Regulation (GPSR).

An EU Authorised Representative is not just a formal contact, it is a key part of your product compliance system.

Learn more about EU requirements:
https://gpsrsolutions.com/blogs/resources-information/gpsr-requirements

What Is an EU Authorised Representative?

An EU Authorised Representative is a legal entity established within the European Union that acts on behalf of a manufacturer or brand owner regarding regulatory compliance.

Core Responsibilities

• Act as the official contact point for EU authorities
• Hold or provide access to technical documentation
• Support compliance verification
• Assist with regulatory communication
• Coordinate corrective actions if required

Under GPSR, this role is closely aligned with the EU Responsible Person requirement.

Who Needs an EU Authorised Representative?

You typically need one if:

• You are based outside the EU
• You sell products directly to EU consumers
• You operate via marketplaces like Amazon, Shopify, or Etsy
• You do not have an EU legal entity

Without an EU-based representative, your products may not legally remain on the EU market.

EU Authorised Representative Is Not Enough Alone

Appointing a representative alone does not ensure compliance.

What EU Authorities Expect

• Complete technical documentation
• Risk assessments
• Traceability information
• Ongoing compliance management

A representative must be supported by full documentation and compliance processes.

How GPSR Solutions Provides EU Authorised Representative Services

GPSR Solutions includes EU Authorised Representative services within a subscription-based compliance system. This ensures continuous coverage without gaps.

Browse all plans:
https://gpsrsolutions.com/collections/frontpage

EU Authorised Representative Cost (Subscription Model)

Pricing is based on product types, not individual SKUs.

Starter Bundle (1–3 Product Types)

€50/month or €500/year
Starter Plan

Essential Bundle (4–10 Product Types)

€100/month or €1000/year
Essential Plan

Growth Bundle (11–20 Product Types)

€250/month or €2500/year
Growth Plan

Enterprise Bundle (21–50 Product Types)

€500/month or €5000/year
Enterprise Plan

Additional Product Types

€15/month per extra type
Add Product Type

How Product Types Work

A product type is defined by:

• Material
• Technical function

Variations like size or color do not create new product types.

Examples

• Clothing → one product type
• Headwear → separate product type
• Socks → separate due to function
  
  

What Is Included in EU Authorised Representative Services

GPSR Certification

Official documentation confirming compliance.

Risk Assessment

Product safety evaluation.

Technical Documentation

Full compliance file including traceability and declarations.

EU Authorised Representative

Regulatory contact and authority communication.

Marketplace Registration

Support for EU Safety Gate Portal registration.

Full service details:
https://gpsrsolutions.com/pages/what-we-offer

Why EU Authorised Representative Services Are Ongoing

Compliance must be maintained throughout the product lifecycle.

• Documentation updates
• Supplier changes
• Regulatory updates
• Authority requests

A subscription ensures continuous compliance coverage.

Documents Required to Get Started

• Product descriptions
• Images and packaging artwork
• Bill of materials
• Supplier declarations
• Test reports
• Safety Data Sheets
  
  

EU Authorised Representative for Online Sellers

Online sellers must also register under the EU Safety Gate Portal when required. This is included in all GPSR Solutions plans.

Final Thoughts

An EU Authorised Representative is a mandatory part of selling in the EU—but it only works when supported by full compliance documentation and ongoing maintenance.

GPSR Solutions provides a complete system that combines representation with compliance management.

View plans:
https://gpsrsolutions.com/collections/frontpage

Contact:
https://gpsrsolutions.com/pages/contact

Frequently Asked Questions